Skip's Canadian launch campaign starring Jon Hamm generated strong results in the English-Canadian market. Adapting this success for Quebec required more than translation—it demanded cultural authenticity.
We selected a popular Quebec comedian (Patrick Groulx) to serve as the brand's francophone spokesperson, reimagining the campaign's messaging through the lens of Quebec humour. This localized approach maintained the brand's playful tone while connecting with Quebec audiences on their own terms.
Results: Market research confirmed high brand awareness and recall sustained over a three-year period.
